Commercial streets such as “Rue neuve” in Brussels contains impressive rupture between brands, economy, and poverty around us, by the reproduction of reality in ads. The environment generates questions and problems that artvertising should highlight, criticise and denounce.
The representation of the woman, based on beauty codes, among the urban space and the social network, put an unconscious pressure, thanks to Mass media, and leads us to a visual identification. But the truth isn't what the street necessarily suggests. The goal of this workshop is to rethink those spaces, without any physical intervention or something that cannot be in town. Video sphere isn't present in Brussels yet, and permits the integration of it. Direct link with the previous support. The goal is not to forget nor replace, but purpose an alternative visual, designing a specific project for a specific site, and not use billboards such as support for my personal work.