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8 June - 1 September 2017
An installation by IVRO (Romain Marula & Ivan Murit)

Impersonate is an installation that addresses the social interactions of social media and their algorithmic nature. Its absurdity highlights the possible uses, abuses and benefits of fully automated interactions.

Impersonate shows an exchange between two chatbots – artificial intelligences able to simulate how a human would behave as a conversational partner. Instead of answering in text, both bots reply using short video extracts found after a text search in YouTube subtitles.

The artificial intelligence is embodied by the characters shown in the video. They become the chatbot's puppets, hence the title "Impersonate".


Romain Marula & Ivan Murit met at the Grenoble-Valance School of Art and Design, where they started collaborating. The meeting of their complementary points of view is at the heart of their joint visual researches.

more on IVRO
more on Romain Marula
more on Ivan Murit

Practical Info

Exhibition extended until 1 September!

Tuesday - Friday, 13:00 - 18:00
+ on appointment

Finissage :
Wednesday 30 August 18:00 - 20:00
Facebook event

Free entrance!

Location: iMAL

Media Gallery