Oups! - Marcio Ambrosio

February, 2007
Oups! - Marcio Ambrosio

Interactive video installation

Capturing and tracking camera, animated image integration and projection
Created in 2007

Oups! was born from the wish to mix new technologies and classic animation in a playful and artistic way.

Each animated sequence has a  script and the visitor interacts and transforms himself into an actor of  this story.

When the visitor enters in a defined space, a camera  records his image and projects it on a screen in front (like a mirror)  in real size and time. The visitor sees himself integrated to an animation setting that follow his movements. He founds himself immersed  in a creative universe of images and sounds.

The animation sequences  that feed this universe are stored in a video library, new animations  may be added to enrich the project. Oups! universe is playful and naive, accessible to all publics and ages.



Festival Transitio MX (Mexico city, Mexico)
Brazil Contemporary (Rotterdam, Netherlands)

Japan media Art Festival (Tokyo, Japan)
Animamundi (Rio de Janeiro and Sao Paulo, Brazil)
FILE PAO (Porto Alegre, Rio de Janeiro, Brazil)

FILE SP (Sao Paulo, Brazil)
Beta Version - Recyclart (Brussels, Belgium)


2009 : Grand prize Image in movement - Transitio MX (Mexico city, Mexico)
2008 : Grand prize Art Division - Japan Media Arts Festival (Tokyo, JAPAN)

Production credits

Concept and production by Marcio Ambrosio
Development by Yacine Sebti
Sound by Sophie Klecker


The project has been supported by Recyclart, iMAL, SACD in Brussels.

Media Gallery